Company Profile

About WASD Direction

WASD Direction FZCO is a leading provider of premium sanitary ware solutions, headquartered in Dubai Silicon Oasis, United Arab Emirates. Committed to quality, innovation, and customer satisfaction, WASD Direction integrates modern design, cutting-edge technology, and high durability standards to redefine bathroom experiences across the Middle East.

Innovation & Excellence

With a deep understanding of the urbanization and infrastructure growth in the Middle East, WASD Direction delivers high-performance sanitary ware that meets the region's demanding environmental conditions. 

Our company's products emphasize:

Durability & Aesthetics – Designed for both modern urban environments and harsh desert climates.

Hygienic Solutions – Utilizing advanced technology to ensure superior cleanliness.

Sustainability & Efficiency – Developing eco-friendly solutions aligned with the region’s green building initiatives.